Fidelity National Information Services Inc. said that even though consumers are willing to use online person-to-person payments, banks have to be proactive in making the service visible.
According to a survey by eCom Advisors, nearly half of online banking consumers said they would use a P-to-P service to replace cash and checks in situations such as sending money to a child at college or sharing the cost of a gift with friends and co-workers.
Of those consumers who were receptive to the idea of grouping electronic payment services in an online portal, 70% said they would be likely to use P-to-P payments if the service was offered as part of a portal that also allowed bill pay and other payment services, the survey found.
"Once we uncovered the attitudes and perceptions of the participants as they related to electronic payments, we were able to determine the role of a financial institution as a centralized money movement portal and offer ideas on how to promote this type of service," Paul McAdam, a partner at eCom Advisors, said in a press release Monday.
The survey was conducted online in February with 1,180 active online banking users. It was sponsored by FIS, eBay Inc.'s PayPal Inc. and Nacha.