Klarna’s instant online financing for purchases is gaining a foothold in the U.S., where the Swedish company is testing a subscription-based financing approach starting with golf clubs from TaylorMade Golf.

The program, called “The Turn,” enables TaylorMade Golf customers to finance their purchases over 18 to 30 months on the TaylorMade website, and keep or exchange their clubs for newer models toward the end of the payment period, Klarna said.

Golf ball and club
Adobe Stock

Klarna has been testing the program since April with Carlsbad, Calif.-based TaylorMade’s U.S. customers, and it's considering expanding the subscription-based finance model to other merchandise categories, said Jim Lofgren, CEO of Klarna North America.

"We envision creating subscriptions to a broad range of hardware, electronic devices, sporting goods, home furnishings and any other category that has an upgrade cycle offering consumers the chance to trade in their purchase for the next iteration,” said Jim Lofgren, CEO of Klarna North America, in an emailed statement.

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