ATX Innovation, the company behind the TabbedOut mobile payment application, partnered with Harbortouch to add more than 10,000 locations to the company's expanding hospitality merchant base.

The TabbedOut application allows consumers to open a tab through their mobile device and pay that tab without waiting for servers to bring the check. TabbedOut communicates with merchant's point of sale terminals so consumer activity can be managed by wait staff as well. It also lets merchants send targeted offers and loyalty rewards.

Harbortouch will support TabbedOut on all existing Hospitality POS systems and will install it on newly deployed terminals.

"Integrating with a POS leader like Harbortouch allows thousands of merchants to leverage their existing Harbortouch POS system to offer mobile payment and enables us to expand our solution to a wider network of restaurants, bars and hotels nationwide," says Alex Broeker, CEO of ATX, in a May 1 press release. "Our goal is to make mobile payment an everyday simple and secure process for the consumer that generates additional revenue for Tabbedout merchants."

TabbedOut has seen success partnering with point of sale providers such as Micros Corp, NCR Corp., Jumpware Inc. and Menusoft Systems Corp. These providers help ATX gain numerous supporting merchants in one deal.

"It was only natural for these two innovative companies to come together in an attempt to redefine commerce for brick and mortar businesses," says Jared Isaacman, CEO of Harbortouch, in the release. "This partnership creates a powerful synergy that will tremendously benefit our current and future customers."

Harbortouch expects to add about 50,000 locations over the next 18 months, says Isaacman in the release.

Many mobile payments players are focusing on the restaurant industry, since paying for a meal is often a slow and inefficient process. Mobile payment systems also help merchants gather data about their customers.

Square recently updated its mobile app with restaurants in mind. Snapfinger Inc. offers a new mobile app allowing consumers to open, manage and pay tabs. Israeli startup MyCheck has similar features and is set to launch in New York City soon.

 

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