Target Corp. will begin promoting popular toys with quick response codes labels in its stores, a move that will allow shoppers to use mobile devices to purchase items directly from the aisles and have them shipped for free anywhere in the U.S.

Minneapolis-based Target, the second-largest discount retailer in the U.S., said it will showcase the top 20 toys on main aisles with the QR code shelf labels to make it faster and easier for shoppers to purchase items, beginning Oct. 14.

“Target is the ultimate destination for toy shopping this holiday season,” says Stephanie Lucy, vice president of toys at Target, in an Oct. 3 press release. “Not only do we have the hottest toys, we are helping guests shop the way they want – in stores, online and directly from their mobile devices.”

The QR code system benefits shoppers with time constraints and adds another level of convenience to consumers that need to ship presents to family and friends. Plus the payment method will likely cut down store lines at the cash register.

“Our in-store QR codes for this year’s top toys will add real convenience for busy moms,” Lucy says. “Now, rather than hoping the kids won’t notice when a gift is slipped into the cart, guests can scan the QR codes to buy top toys and have them shipped anywhere for free.”

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