The Gap selects Adyen to bypass local processors in Europe
The Gap has selected Adyen as its processor for four European markets as part of a plan to replace a web of relationships with local networks and legacy payment systems with a single view of payments and customer data.
The move brings an omnichannel checkout approach to in-person and online payments for 150 stores in the U.K., France, Italy and Ireland and emcompasses the online business for Gap and its Banana Republic subsidiary stores in those markets.
It also continues a successful streak for Adyen, which has had a successful IPO this year and lured eBay's processing business away from PayPal.
“Retail is more fluid than ever, and the line between in-store and e-commerce has now completely blurred,” added Roelant Prins, Adyen’s chief commercial officer, in the release.