If an online merchant or bank composed a fraud-prevention wish list, it likely would have two important factors right at the top: Confirm the customer is actually who he says he is, and make sure the device he is using to access our website matches his profile and hasn’t been used in previous fraud attempts.

Executives at ThreatMetrix Inc. and TransUnion Corp. must have seen quite a few wish lists with those requests. As a result, the companies have agreed to cross-promote and sell each other’s key fraud-security software, creating a wall of defense that stresses customer and device identification for high-risk, high-volume e-commerce businesses.

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