New Orleans--When Dunkin Donuts launched its mobile app in August of 2012, it was already three years behind Starbucks, a pioneer in mobile payments. To make a meaningful impact, it had to do something different.

"Mobile is not just another channel to do something you're already doing," said Jon Squire, CEO of Cardfree, the vendor that made the Dunkin Donuts app. Cardfree was founded by many of the people who developed the original Starbucks Card app, so it knew how to develop a mobile payment system tailored to the specific needs of a store's customer base.

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