Tansler, a "reverse auction" site for renting out properties to vacationers, is preparing to expand from its two test markets to a full global launch. As it does, it needs to make sure it can handle payments from any potential user.
Tansler allows vacationers to search for properties by location, timing, price and other details desired for their stay. To ensure a smooth transition from its earlier launch in Florida and Colorado, the company has hired Troy Saxton, a former PayPal executive, to be its chief technology officer.
"It's 2.0 for us we're global now and there will be more properties and more folks posting and looking for properties, and we have to make sure we can handle the back endincluding the payment flow side and the transaction and auction sides," Saxton says.
Saxton will help develop a payment flow that combines search tools and user behavior tracking. Saxton will also help develop a way for vacationers to pay that requires less data entry and more options.
"Putting in a sixteen-digit credit card number, a secure code and address, that's a user problem that a number of payment companies have tried to solve," he says.
Tansler's goal is to allow users to enter less information to navigate online checkout, as well as add payment options such as debit and PayPal. Tansler currently accepts MasterCard, Visa, Discover and American Express credit cards.
"If we make it simple and easy we'll have people back more," Saxton says. Tansler did not disclose the timing of its full rollout, though Saxton says the project to renovate the payments gateway would take about six months.
Before arriving at Tansler, Saxton was head of payments and credit engineering at PayPal. He was also vice president of engineering at BillMeLater, an instant credit provider that merged with PayPal in 2009.
While at PayPal, a unit of eBay, Saxton led an 850-person software development team and was responsible for the technology that backed payments and credit on eBay Marketplaces, PayPal and BillMeLater.com.
He has also served as vice president and general manager of St. Bernard Software's SaaS business unit and was the CEO of Singlefin, an IT security and data protection company.
"Tansler is a quasi-startup again for me, which goes back to my roots," Saxton says. "It's like CIO meets CTO and COO."
Tansler aims to provide a rental process that resembles booking a vacation on Priceline or Expedia. Travelers submit a binding offer for one or more properties. The auction ends after 24 hours, or when a host accepts the offer.
The vacationer is notified of the accepted offer via email and SMS text message. The traveler also receives the host's contact information. Tansler accepts and processes payments for the host, charging a 3% transaction fee.