Travelocity is using software tools from Jumio Inc. to accept card payments in its hotel deals app.

Jumio's NetSwipe technology allows a computer or smartphone camera to operate as a card-reading device. A user holds a plastic card up to the device's camera to allow it to read payment details.

The new Hotel Deals app by Travelocity, announced today, allows businesses to complete sales that might otherwise be lost because of the inconvenience of typing in payment information on smartphone screens, Travelocity says.

“This saves on-the-go travelers the hassle of tapping in the numbers on a mobile device,” says Jason Fulimines, head of mobile at Travelocity, in a press release issued Oct. 4.

With the Travelocity app, consumers type only the card’s expiration date and security code to complete the purchase. This reduces checkout time from around 60 seconds to five seconds.

"Jumio and Travelocity recognize that the mobile consumer requires different, more streamlined experiences and functionality to conduct transactions than simply transferring the same processes from the big screen to the little screen,” says Marc Barach, chief marketing officer at Jumio, in the press release. “It takes nearly a minute for consumers to successfully enter their credit card data the conventional way and we're able to reduce that time by a factor of 10 to about five seconds. This acceleration not only creates a more satisfying user experience, it also increases customer throughput at this critical point-of-sale moment."

Adding Jumio's technology to a mobile checkout process can lead to a 20% revenue boost, Barach says.

Credit card validation takes place without storing data on the phone. Jumio's software uses 128-bit encryption for transmission and is compliant with the Payment Card Industry data security standard. Jumio is based in Palo Alto, Calif.

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