TrialPay has launched a software development kit called Evergreen, with the goal of expanding the company's mobile business.
Evergreen is a mobile monetization platform that uses advertising tools to grow revenue for developers. TrialPay has generated over $250 million in revenue for thousands of developers, the Mountain View, Calif.-based company said in a Sept. 11 press release.
Evergreen was designed to take advantage of three important mobile trends: the demand for app-install marketing, the need for video mediation, and the rise of mobile commerce, TrialPay said.
App-install spending in the U.S. is expected to reach between $2.6 million and $4.3 billion in 2014, according to eMarketer data cited by TrialPay. Additionally, eMarketer projects U.S. mobile video ad spending will be $924.9 billion this year, and rise to more than $2 billion in 2016. And Forrester predicts mobile commerce to reach up to $114 billion in 2014.