Category % Attitude
PIN fearful 28 (11.1m) Not comfortable using PINs-concerned about using the new scheme.
Skeptics 13 (5.3m) Concerned about fraud, but don't think new system will work.
Happy coasters 27 (10.7m) Relaxed about fraud, happy to adopt new scheme.
Convenience seekers 14 (5.7m) Early adopters, convenience is driving concern.
Information seekers 19 (7.8m) Very concerned about fraud and personal safety, want to know exactly how it works.
Note: Projections in second column are for millions of consumers holding similar opinions, based on survey responses.
Source: Project Management Office, U.K. Chip & PIN Program
Authoritative analysis and perspective for every segment of the payments industry
Authoritative analysis and perspective for every segment of the industry
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