U.S. Bank, a unit of U.S. Bancorp, has launched Healthcare Payment Management Essentials, a service designed to help private-practice physicians collect patient co-pays and deductibles. Users can accept and track payments made with credit cards, debit cards, checks or cash, according to Minneapolis-based U.S. Bank, which will market the Web-based service to physicians in a direct-mail campaign. The service only is available to physicians that establish a merchant account with U.S. Bank, a spokesperson says. U.S. Bank will base the pricing on the number of transactions it processes and any health care-specific functions it handles, such as insurance-eligibility verification. The service can help private-practice doctors reduce the amount of bad debt because it more closely monitors payments, the bank says. U.S. Bank based the service on its Healthcare Payment Management product for large medical practices but tailored it to the needs of private practitioners.