U.S. Bank and Monitise are partnering to develop mobile shopping technology, including product selection and instant checkout.
"It's an expansion of the technology that we are working on in the cloud," says Lisa Stanton, president of the Americas at Monitise, in an interview. "This new partnership is focused on the merchants and what we can do to help them sell more effectively."
Monitise's mobile payment platform, called Vantage 5.1, includes a mix of cloud-delivered and on-premise technology to support payments and e-commerce products that can be delivered to merchants and consumers by issuing banks or other content providers.
U.S. Bank and Monitise will leverage digital and audio watermarking and scanning technology from Digimarc Corp. and Nellymoser, a division of Gruner+Jahr.
In an initial pilot, U.S. Bank and Monitise will integrate mobile action codes, mobile shopping and mobile payments in a combined format that includes product discovery, product information, purchases and social sharing.
"There are a lot of ways we can use watermarking," Stanton says, adding it can be used to enable a payments app to recognize a product for single-click payments, for example.
U.S. Bank is the initial partner for the program, though other banks may join in the future, Stanton says.