Despite the United States having a flat market for ATM sales, manufacturers NCR Corp. and Diebold Inc. still generated more revenue in the Americas during the first three months of this year than they did in the Asia Pacific and Europe/Middle East/Africa regions, according to a PaymentsSource analysis.
The growth rates in shipments may be higher outside of the Americas, but the sales growth is not always consistent because the ATM markets are developing. NCR and Diebold also charge U.S. financial institutions more for their ATMs than they do banks in other regions, and their product sales come with long-term ATM services contracts, which further drive revenue. In Diebold’s case, sales of services lead product sales. DVD-kiosk rentals also boosted NCR’s U.S. revenues.
China’s installed base of ATMs is the largest in Asia. The U.S. installed ATM base is the world’s largest (see story). The installed base, however, measures the number of machines operating at the end of last year, not ones ordered and not yet installed.
NCR reported revenue for the Americas of $464 million for the first quarter ended March 31, up 1.1% from $459 million during the same period last year. In the Asia Pacific region, revenue totaled $202 million, up 23% from $163 million, while revenue in the Europe/Middle East/Africa region totaled $363 million, down 6.3% from $386 million.
NCR, which is based in Duluth, Ga., is the world’s largest ATM manufacturer based on annual shipments, according to Retail Banking Research, a London-based strategic-marketing firm.
Diebold, the world’s third-largest ATM manufacturer, reported first quarter revenue for the Americas of $445.7 million, down 8.6% from $487.4 million. Asia Pacific revenue totaled $98.4 million, down 0.5% from $98.9 million. Europe/Middle East/Africa revenue totaled $74.8 million, up 5.4% from $71 million.
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