SparkLabs and Global Ventures have invested $3.4 million in Pay By Group, which makes a white-label e-commerce tool that allows a group of people to split the cost of a purchase at the point of sale.

Pay By Group, which is based in San Francisco and Guadalajara, Mexico, was incubated at 500 Startups and CommerceInnovated, the Mastercard and Silicon Valley Bank-operated accelerator.

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