VeriFone Systems Inc.’s GlobalBay iPad retail mobile-payment software literally is rolling out onto the sales floors at U.S. Guess Inc. clothing and accessories stores, providing further evidence that the company intends to position itself as a key player in mobile payments and consumer marketing.
Essentially, VeriFone is bridging the gap between its payment software and marketing and sales-enhancement tools, and one industry analyst considers the ongoing development of consumer-related software a potential bonanza for the San Jose, Calif.-based terminal maker.
In a dozen of its U.S. stores, Los Angeles-based Guess is using the VeriFone cloud-based application with Apple Inc. iPads mounted on rolling stands, making them self-service kiosks for customers to browse or purchase products online or inside the clothing store, VeriFone announced Jan. 5.
“Anything VeriFone does to position itself with mobile payments and provide consumer aids is really significant,” Brian Riley, senior research director and analyst with Needham, Mass.-based TowerGroup, tells ISO&Agent Weekly.
VeriFone is “a big power and world dominator” in providing point-of-sale terminals, allowing it to operate from a position of strength as it develops mobile-payment and retail software for consumers, Riley contends.