VeriFone Systems Inc. soon plans to test delivering lottery tickets through payment card terminals in taxis, at gas station fuel pumps and other locations, the terminal maker announced Feb. 29.
VeriFone payment-enabled media systems provide interactive digital screens that enable consumers to select a lottery purchase, swipe or tap a payment card and get receipts from an integrated printer. The VeriFone terminal prints the lottery numbers on the receipt so the consumer has numbers in hand, but the numbers are not redeemable from the receipt, VeriFone spokesperson Pete Bartolik tells PaymentsSource.
VeriFone will partner with Linq3, a New York-based lottery payment specialist that has secured lottery-payments integration with many of the nation’s leading payment and ATM processors.
After the customer buys the lottery ticket, Linq3 stores the customer’s lottery numbers in Linq3 data centers and provides the technology to move the numbers to the state lottery database, David Goldin, spokesperson for Linq3, tells PaymentsSource.
“Essentially, the technology operates much like it would if the consumer was buying the lottery ticket at any merchant site, with the only difference being instead of an actual lottery ticket, the receipt is used to match up with the numbers in the data bases” if the customer wins, Goldin adds.
San Jose, Calif.-based VeriFone has installed payment-enabled media systems in more than 14,000 taxis across the U.S. and is rolling out similar capabilities to fuel dispensers nationally as petroleum retailers upgrade their systems to comply with new payment card security requirements, a VeriFone release stated.
VeriFone and Linq3 plan to create a nationwide network to securely process lottery transactions in all 44 lottery-sanctioned states, the release noted.
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