VeriFone Holdings Inc. today announced it is providing end-to-end encryption capabilities with its VeriShield Protect product across its point-of-sale terminal lines. The payment-terminal maker's intention is to better enable merchants and acquirers to combat fraudsters seeking cardholder data, according to the company. "Extending end-to-end encryption to the breadth of VeriFone's product line is a proactive measure to arm merchants and acquirers with the tools to combat this very real threat to their business," says Paul Rasori, VeriFone senior vice president of marketing. "It's increasingly apparent that criminals will target cardholder information at all points in the payment system. Acquirers understand that end-to-end encryption is a very effective way of ensuring that even in the event of a compromise any data intercepted will be of no value." VeriShield Protect eliminates usable cardholder data from POS applications, networks and servers and preserves existing card track data formats so that it works with retailers' and acquirers' payment infrastructures, according to VeriFone. Should a fraudster breach a retailer's system, any stolen card data would be unusable, contends VeriFone. After admitting that hackers had gained access to Heartland Payment Systems Inc.'s network, Robert. O. Carr, Heartland's chairman and CEO, called for the payments industry to adopt standards that require all sensitive cardholder data to be encrypted along the entire transaction process (CardLine, 1/23).