VeriFone Systems and National Payment Card Association (NPCA) have launched a payments and rewards product that supports mobile payments at gas stations.

The offering combines VeriFone's Smart Fuel Controller and NPCA's mobile payment product. Convenience stores and gas stations that use VeriFone's payment acceptance systems will be able to add a fixed mobile payment and rewards program that works with their existing infrastructure for merchant-branded debit cards.

"Consumers are increasingly drawn to rewards-based fuel purchase programs and they expect to be able to use their mobile phone to complete transactions at the pump," says Dan Yienger, senior vice president and general manager of petroleum for VeriFone, in an Oct. 14 press release.

Smart Fuel Controller combines pump and pay-point support into a single unit, which is designed to reduce installation and maintenance work, and eliminate the need for third-party technology to integrate with point of sale systems. Merchants can develop their own mobile app, or apply their brand to a mobile app supplied by NPCA.

"Many consumers today would rather utilize the capabilities of their smartphones versus pulling out their wallets," says Danilo Portal, chief operating officer of NPCA, in the release.

Other companies such as Exxon Mobil and Isis have deployed mobile payments at gas stations. And the mega-retailers' mobile payment venture, Merchant Customer Exchange, counts some fuel merchants among its ranks. 

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