VeriFone Holdings Inc. is splitting its European sales-management team into two units, the point-of-sale terminal maker announced this week.
One group, headed by Nigel Bidmead, senior vice president and managing director, will sell in the United Kingdom, Scandinavia, the Netherlands, the Middle East and Africa.
Yolanda Rousselet, a former Sagem Monetel and Ingenico S.A. executive, both France-based POS makers, will lead the other unit, which will focus on the rest of continental Europe.
The move creates another sales region for San Jose, Calif.-based VeriFone, Douglas G. Bergeron, CEO, tells ISO&Agent Weekly.
"The span of control was getting too big for [the previous Europe, Middle East and Africa region]," Bergeron says. He says the region generates almost $250 million in annual revenue for VeriFone, which plans to double that sum over the next several years.
Bergeron claims Europe is the only continent in which its competitors dominate. Other VeriFone sales regions include Asia-Pacific and Latin America. It also has two sales teams in North America.
"Though we have a lot of European nationals on our team, we wanted to demonstrate to continental Europe buyers that VeriFone Europe has a very European feel, run by Europeans, supported by Europeans," Bergeron says.
He also says that Hypercom Corp.'s recent acquisition of the e-Transactions business from Thales S.A. did not influence the company's new Europe strategy.