Private Label Is Dead. The headlines proclaimed this just a few years ago. In one specific case, an activist investor sought to protect Target from the danger of their failing portfolio by forcing them to exit the business. It seemed like every retailer was leaving the space, or at least considering it.

Yet today we see new headlines announcing private label deals by the dozen. Clearly, the doomsayers were missing something. Understanding the reasons why they were so wrong can be instructive for understanding other hype cycles that affect this business.

Limited Time Offer

Save over $700 on your subscription. Special offer expires April 30, 2017.

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry