Visa has introduced Visa Checkout, its online and digital wallet service, to Brazil.
The platform has serviced more than six million customer accounts, a quarter million merchants and more than 300 financial institution partners since its launch less than a year ago, replacing an earlier service called V.me.
Visa, of Foster City, Calif., framed the launch as one that would allow Brazilian merchants and financial institutions to attract new customers, increase sales and improve conversion rates.
"In an increasingly digital world, people are spending more and more time browsing, shopping and paying on their mobile devices," Percival Jatoba, vice president or products for Visa in Brazil, said in an Oct. 23 press release. "As screens get smaller, it’s more important than ever that shoppers are able to make fast, easy payments in just a few clicks."
Futebolcard, a Brazilian ticket sales platform for soccer fans, will be the first merchant in the country to offer Visa Checkout. The agreement builds on an existing partnership in which customers use Visa Passfirst cards to purchase tickets as well as gain access into the stadiums by swiping their cards through dedicated turnstiles.
Brazil is the sixteenth country to offer Visa Checkout. Earlier this year Visa brought the service to China and the United Arab Emirates.