Visa Europe plans to develop more loyalty programs for card issuers and merchants through its investment in data-analytics firm Beyond Analysis, the company announced Nov. 15.

United Kingdom-based Beyond Analysis analyzes consumer behavior at retail stores and helps retailers generate strategies to improve sales. Its customers include major grocery-store chains and other retailers.

Subscribe Now

Authoritative analysis and perspective for every segment of the payments industry

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry