Visa is working to approve more mobile point of sale hardware, including products from iZettle, SumUp and Swiff.
These companies will participate in the Visa Ready Program to have their mobile acceptance hardware and software tested and approved for use with Visa payments. Visa has also approved two new mobile point of sale devices by Anywhere Commerce and Miura systems to accept Visa payments.
"The Visa Ready Program is designed to provide innovators with an easy way to collaborate with Visa and gives merchants and consumers the peace-of-mind they need when transacting with a mobile phone," said Jim McCarthy, Visa's global head of innovation and strategic partnerships, in a press release. "Mobile acceptance technology is precisely the kind of innovation we need to bring the benefits of electronic payments to more merchants, financial institutions and consumers around the globe."
These companies can also access application programming interfaces and software design kits to build new magnetic stripe, EMV and mobile acceptance technology. And in some countries, iZettle, SumUp and Swiff can directly connect to Visa via Visa's POS Solution platform or payment gateways such as CyberSource and Authorize.net.
iZettle, SumUp (which recently attracted investment from American Express and Groupon) and Swiff enable merchants to use mobile devices to accept card payments.
The mobile acceptance industry, which also includes companies such as Square, PayPal and Intuit, caters to smaller merchants but is also working to add larger stores as clients. Square has been looking to reach larger merchants for some time with products such as Square Register and the newer Square Stand. It's also targeting person to person payments.
PayPal, which offers the PayPal Here mobile acceptance product, has also been forging partnerships with mobile point of sale vendors.