Credit card usage began expanding with the economy, and Walmart wants to ride that wave with several enhancements to its own credit cards, including near-instant access to newly issued credit accounts within its mobile payments app.
Customers approved for Walmart’s store-brand credit card or its Walmart Mastercard may now immediately use those accounts to pay via a virtual card within the Walmart Pay app, Walmart said in a Wednesday blog post.
Walmart Pay, launched a year ago, supports the new process for customers approved in stores or online. Synchrony Financial is Walmart’s credit card issuing partner.
Walmart last month introduced no-interest financing on purchases for up to 12 months, and currently is offering a 20% discount on new credit card users’ first online purchase.
In March, Walmart bumped up its payment card rewards to include 3% back on all items purchased online with its in-store credit card, the Walmart Mastercard or Walmart MoneyCard issued by Green Dot.
Walmart’s online sales rose 63% during the first quarter of this year, and to keep the momentum going, last week Walmart announced a pilot program for its employees to begin delivering online orders to customers.