Wal-Mart Stores Inc. has been pushing ahead with EMV card adoption and the Merchant Customer Exchange mobile wallet, but gave little to no attention to them during its Feb. 18 conference call to discuss fourth-quarter earnings.

Instead, the company's own payments app, Walmart Pay, was showcased as a key development for 2016 with a targeted national rollout in fiscal 2017. The retail giant plans to emphasize customer experience as it develops its digital payments strategy.

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