Integrated payments platform provider WePay has added web-based Apple Pay and Android Pay acceptance to its mobile commerce offering.
WePay, which provides platforms for clients such as Constant Contact, GoFundMe and Zoho, says the addition of Apple Pay and Android Pay will improve experiences for consumers looking to check out without delays when using the smaller screens of mobile phones and tablets.
The appeal of Apple and Google's mobile wallets is they do not require users to type in full card numbers for every transaction.
“Streamlining the mobile checkout experience is a huge opportunity as more and more people use their mobile devices for anything and everything, including their commerce,” Bill Clerico, CEO of WePay, stated in a March 16 press release. “Removing the friction that exists today makes paying on mobile devices easier, delivering real value to our platform partners and the people that use them.”
Citing Adobe Digital Insights data, WePay says mobile commerce sales represent nearly 30% of all U.S. e-commerce and continues to grow. But when customers have to enter payment and shipping information on a small screen, conversion rates plummet.
Customers can choose to pay with Apple Pay using their Safari browser on their iPhone, iPad or MacBook, while those who opt for Android Pay can use the Chrome browser on supported Android devices.
Redwood City, Calif.-based WePay says customers without access to Android Pay can use the same checkout process through Google’s Payment Request application interface, a new industry standard developed to eliminate checkout forms.
Payment Request API leverages the web browser — instead of the Android Pay digital wallet — to store card details. Google has implemented Payment Request API for Chrome 53 on Android mobile devices.
“Integrating Android Pay and Payment Request API with WePay makes it easier for even more businesses of all sizes to offer their customers a simple, faster mobile web payment experience that drives conversions,” Spencer Spinnell, director of business development at Google, said in the release.
WePay's focus on easier checkout on mobile devices comes after tackling other challenges with new services. The company last year added ACH payments to its platforms to better serve businesses making larger B-to-B payments, and moved onto the in-person payments landscape with a white-label mobile point-of-sale system for clients