Western Union is enhancing its services in Rwanda and Ivory Coast through a partnership with mobile telecommunications company MTN Group, enabling customers in both countries to receive Western Union transfers in their mobile devices.
The money transfer services giant framed the offering as one that would help it expand its payout options in each country. There are more than 400 Western Union retail locations in Rwanda and more than 1,350 in Ivory Coast.
"Western Union continues to grow its reach across Africa, while delivering an exceptional experience across retail and mobile platforms," Khalid Fellahi, senior vice president and general manager of Western Union Digital, said in a July 6 press release. "Western Union seeks to promote global economic opportunity by bridging gaps in the traditional financial services system."
Senders wanting to transfer money into a mobile wallet through Western Union can do so through an agent or online.
MTN is the leading mobile operator in Ivory Coast, with 8.3 million network subscribers and 2.6 million subscribers to Mobile Money, a service that lets users transfer money locally and internationally and make utility payments and purchases. It services more than 229.2 million customers across 22 countries.