Western Union has introduced a mobile money transfer service that allows consumers to send money into a mobile wallet in Nepal.

The mobile transfer service integrates directly with eSewa, a digital wallet platform in Nepal with more than 200,000 registered users. The service was jointly developed by Western Union, Nabil Bank and FonePay—eSewa’s owner.

Consumers in Nepal who subscribe to the mobile wallet have the option of receiving a Western Union money transfer transaction on their mobile phone, or through eSewa’s Web interface. International money transfers for mobile pick up can be initiated at westernunion.com in 23 countries or at Western Union agent locations globally. There are more than 5,600 agent locations in Nepal.

“Western Union continues to expand its mobile footprint as part of our multi-product, multi-channel strategy,” said Patricia Riingen, senior vice president for East & South Asia at Western Union, in a September 3 press release.

Western Union, which recently launched a mobile money service in Nigeria, offers mobile payments in emerging markets via a partnership with MasterCard and local partners.



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