Four consumer technology brands–Amazon, Facebook, Apple and Google–are gathering strength and momentum and have the ability to win in a world of integrated social media and payments, one analyst contends.

"The four companies are each developing different types of platforms and are going to have a huge head start if they can transition their online services and products to this new mobile and social environment," maintains Mary Monahan, executive vice president and research director, mobile, Javelin Strategy and Research.

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