Anyone who has been following Amazon over the last few years — and especially the last few weeks — will have noticed the online retailer’s tentacles steadily creeping out of its digital confines and into territory that physical retailers considered untouchable: supermarkets.

Grocery shopping was always under the surface of the ill-fated Amazon Fire Phone (which could scan and order products from their bar codes), to Dash Buttons (which focused on kitchen and bathroom products), to unmanned concept stores and more. The most blatant move was the recent launch of AmazonFresh Pickup, a grocery ordering and delivery service, but even that was limited by its sparse retail presence.

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