Recently launched Shpock wants to facilitate the buying and selling of products listed online, but the system was designed to deliberately omit payments from the process.

Its philosophy would seem to run in stark contrast to how a similar company, eBay, built its own online marketplace over a decade ago. When eBay realized the value then-startup PayPal provided to its users, it first tried to develop a rival payment system, Billpoint, with the help of Wells Fargo. Ultimately eBay chose to purchase PayPal in 2002. 

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