Despite the best efforts and significant budgets of those who seek to replace cash with more efficient digital alternatives, paper money refuses to shuffle off its mortal coil.

Visa’s “cashless challenge” is the most recent attempt to persuade both consumers and merchants to drop cash in favor of cards. The company describes it as a “call to action for small business restaurants, cafés or food truck owners,” with Visa offering up to $10,000 per business that commits to rejecting cash from its customers.

Subscribe Now

Authoritative analysis and perspective for every segment of the payments industry

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry