At the Apple Store, people don't pay the same way they do everywhere else. They swipe cards on mobile devices and accept emailed receipts instead of printed ones. Now that Google is reportedly kicking the tires on a retail store concept, maybe it can do the same, putting Google Wallet in the spotlight.

"It's certainly a way to drive adoption of the Google Wallet. I think having a device that you can try out always makes the buying decision easier," says Andy Schmidt, research director at CEB TowerGroup. "Being able to get your hands on technology and see how it works, especially when that technology can be expensive, will benefit them in the long run."

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