Wirecard has introduced a feature that uses payments data to shape marketing offers and loyalty programs in the travel industry.

The German company is applying artificial intelligence and machine learning to its Omnichannel ePOS Suite to create profiles of customers on the platform who buy travel services, which in turn may be used to generate customized offers and loyalty incentives on a case-by-case basis, Wirecard said in a press release this week.

“We’re striving to leverage our expertise in order to offer our customers operating in the tourism sector the ability to uniquely understand the requirements and purchase behavior of target groups,” said Jörn Leogrande, Wirecard’s executive vice president of mobile services, in the release.

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