Women’s specialty apparel retailer Dots LLC has added First Data Corp.’s Facebook application that enables consumers to provide recipients with a code to use to redeem funds provided as a gift at the store’s 400 locations.

Consumers may access the application through Dots’ Facebook fan page or the company’s website. The sender can select one or multiple friends to send a gift either by adding them through Facebook or by entering their e-mail addresses.

The sender selects the type of gift, enters a personal message and pays using a credit or debit card.

 Recipients receive a Facebook message, e-mail or both to alert them about the gift. The message contains the code and instructions on how to redeem the funds at the point of sale. The service is free for both the sender and recipient. First Data takes a small fee per transaction. The company declined to reveal the exact amount.

 In July, ice cream chain Cold Stone Creamery became the first retailer to use the Facebook app (see story). 

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