Red Pocket Mobile, a wireless company that offers contract-free phone and Internet service, is using Zipmark to allow customers to use digital checks to top up their accounts.
Zipmark's digital check application programming interface (API) has been integrated into Red Pocket through the Magento e-commerce platform, supporting online payments directly from checking accounts.
"A big interest of ours is to provide as wide a range for payment as possible to our customers," said Joshua Gordon, CEO of Red Pocket Mobile. "Many folks prefer still to use the checking account directly so long as that process can be made easy, frictionless and secure."
Red Pocket received several requests from its customers to pay from a checking account, Gordon said.
Security was a big concern for Red Pocket when choosing a digital checks provider, Gordon said. Especially with consumers mindful of the recent high-profile data breaches at several retailers, "people are just as concerned about vulnerability in terms of their checking account's information," he said.
Zipmark keeps all checking account data.
Red Pocket Mobile offers services from the top four wireless network providers in the U.S. These services can be bought at 14,000 retail locations, including Target and Fry's Electronics.
While consumers can only pay their monthly wireless bill online with a digital check, Gordon says the company will be actively exploring offering the method in-store as well.
Red Pocket also accepts major U.S. credit cards, PayPal and UnionPay, a Chinese bank card. The company accepts UnionPay for its Chinese-speaking customers and Chinese tourists who visit the U.S. and use its services. Red Pocket also serves Spanish and Filipino customers.
In May, Zipmark adapted its API for digital checks to support a mass payment option for its business clients.