ZooZ is one several companies building new technology that attempts to improve the integration between marketing and mobile payments.

"The players in the ecosystem haven't figured out how to monetize the banner ads that are inside mobile apps," says Noam Inbar, vice president of product development for ZooZ. "The problem is consumers are adopting mobile tech faster than financial institutions and merchants."

Limited Time Offer

Save over $700 on your subscription. Special offer expires April 30, 2017.

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry