At more than 850 crytpocurrencies already in less than a decade, it is no wonder that explorations are now diverting to use of custom tokens to address the immediate needs of specific industries.

Major industries are grappling with major constraints in terms of quality and efficiency, and custom tokens could offer the ultimate solutions for specified market needs and demands.

The core principle of cryptocurrencies is decentralization, eliminating the middleman and central authorities by all means. In the principles of sales and marketing, this would translate to giving more power to the end user, the customer or the client.

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Major industries like music, health care, education and agriculture have a ton of issues to deal with, hence the establishment of specific foundations, companies, welfare groups and SACCOs (savings and credit cooperative organizations) to try to pull resources and bring people together. It’s important to note that the modern-day service industries thrive on the premise of the feedback received from loyal customers.

Listening to trustworthy feedback from key stakeholders in an industry brings invaluable contribution that no single regulatory body or central institution can afford. And talking of feedback, many institutions have over the years tried to reach out to industry players, but that is only once in a long while.

Unfortunately, such communities do not exist for most industries, and there is therefore the lack of constant feedback. These are the very issues that custom tokens seek to address, and the best way is to ensure that the custom tokens are tailored for an entire industry, with specific tools to address specific concerns. The dynamics of every industry might be unique, but that is for the developers to customize the tools.

Every time reviews or feedback is given on social media, whether positive or negative, it is upon the service providers and their site administrators to keep or pull down the comments, especially when they think that the reviews are extremely transparent, in a negative sense. But with a determination to uphold transparency, responsibility and accountability, reviews cannot be changed or manipulated once on the blockchain.

That is to say that market research value will go up, and players in the industry will be able to regularly access up-to-date data. Such platforms, tailored for an entire industry, will simply translate to optimal speed in service delivery, and safety in handling market research data.

To continuously build strong customer relationships, there should be an incentive structure within a custom token, where quality reviews by industry players are rewarded using the tokens.

As members fill in surveys and respond to treatment quality and market research questions, smart contracts will be used to facilitate payment of rewards using the custom tokens.

Consequently, the earnings will go a long way in making further payments in partnering institutions within the industry. In other words, members will not only earning the coins, but will also be provided with an opportunity to spend the same within the entire industry.

And because of mutual interests among community members, industries will be bound to tap and harness profound knowledge from either side. While at it, this approach will not be a preserve of persons who are already familiar with the use of cryptocurrencies, but a great extension of an olive branch to newcomers in the crypto field, who may have never had a chance to use bitcoins or either of the hundreds of altcoins. On the other hand, the coins earned as a reward need not necessarily be used to pay for services, because they could as well be used to buy products that are connected to specific industries.

The education industry should have a custom token that is open not only to teachers and parents but also to students, while one for the health industry should accommodate both doctors and patients, and so on. If adopted for every sector, the disruption experienced in the banking industry would trickle down to all industries around the world, connecting the global community in untold measures.

Whichever way it goes, the near or distant future will experience token compensations for passive or active participations in various industries, for the public and private sectors will no longer need to use fiat currencies. The earlier industries open up to the reality of custom tokens, the better it will be for all stakeholders.

Mariam Nishanian

Mariam Nishanian

Mariam Nishanian is a representative for Dentacoin, a virtual currency for the dental industry.