Event ATMs can address one of cash’s final bastions
Branded event ATMs are affordable and can create a positive experience for fair and festival goers and can expose the brand to a large number of consumers at one time, in one location.
Cash is king when it comes to community events, and event organizers know this; which is why they hire qualified, professional mobile ATM companies to manage the ATMs they have on site. A mobile ATM company installs, monitors, and services the terminals during the event, ensuring that consumers have a positive experience.
Consumers will appreciate being able to perform surcharge-free payments and this type of branding can lead to loyal and dedicated account holders that will turn to the sponsoring financial institution (FI) for their banking needs.
Event ATMs can provide extra perks. Consumers, especially millennials, have a “what’s in it for me” mentality. FIs can take advantage of that by maintaining a presence at local fairs, festivals, and other community events. Cardholders then have easy access to surcharge-free transactions via branded ATMs, while the FI simultaneously strengthens loyalty with existing accountholders and advertises to consumers in the community.
Through customizable screens and marketing messages on event ATMs, consumers are exposed to not just a logo, but to the brand’s offerings and the various benefits associated with doing business with that institution. An engaging, easy ATM experience is notable, and can be vitally important to long-term marketing goals. In addition, event-goers are provided with easy cash access from a trusted brand.
Supporting an event by having an ATM on-site is a cost-effect way to market the brand and reap the benefits of increased exposure. Compared to traditional advertising such as running a billboard, a newspaper or a digital ad in a local online publication, sponsoring an event ATM is more affordable. Plus depending on the size of the crowd and length of the event, ROI may be higher with more people not just seeing the ATM but also being exposed to the FI and the services offered with custom screens, topper signage, and wraps.