The EMV migration in the U.S. has been slow, but there are technology alternatives that allow for fast and accurate deployment of chip cards.
Banks do not have to worry, however, because using automation software to execute the process significantly reduces the time and employee-labor; thus, they can wait until last minute.
Some banks have found that Robotic Process Automation (RPA) can reissue cards with almost minimal work. RPA enables staff to configure software, or a "robot," to capture and interpret a process. That allows data to flow between digital systems automatically, as well as enable automated communication, and can be used for high volume functions, such as EMV card reissuance.
EMV cards cost banks nearly $2 dollars per card in comparison to the mere pennies it costs for the magnetic strip cards; however, this cost is mitigated when using RPA to perform the enormous task of notifying, designating, recoding, and sending the new cards to customers.
Without automation software, banks may be forced to outsource these data processes or have their core vendor create a one-function script for reissuing EMV cards. For example, Nathan Witte, an operations analyst at the $433 million-asset American Federal Bank in Fargo, N.D., reports automation has resulted in immediate ROI for card reissuance.
To protect customers—and ultimately themselves--financial institutions have jumped on board the EMV card movement and are bringing technologies in-house to reduce the costs and efficiently move all customers to chip cards.
Using in-house software to automate data processes puts banks more in control of their budget and streamlines the card reissue process. Banks have the upper hand in time and technology when using Robotic Process Automation to automatically notify, designate, and send new chip credit cards to all of their customers making their customers happy and putting the financial loss of fraudulent charges back in the hands of retailers.
describes the high cost of custom applications from core vendors versus the Return On Investment (ROI) realized immediately when using automation tools to issue new cards.
Richard Milam founded EnableSoft in 1995 and serves as the President and CEO.