While mass transit has long been seen as a potential catalyst for changing payment habits, it's apps such as Uber, Grab and Lyft that are making the biggest difference in how people pay for transportation.
Chief Marketing Officer, U.S. consumer businessBarclays
As alternative apps and fintechs make progress on mobile payments and digital finance, banks will need to turn to third parties and partnerships to stay relevant, writes Paul Wilmore, chief marketing officer of Barclays U.S. consumer business.
Barclays is one of the top five cobranded card issuers in the U.S., but because the bank has no branch network it must use unconventional marketing approaches — and unique technological innovations — to win customers.
Driving an Uber car isn't like many other jobs, and drivers' payments and expenses are also very different. Much of those differences are built on Green Dot technology, and the bank is ready to see if its platform can work for more than just Uber.