Chief Marketing Officer, U.S. consumer businessBarclays
As alternative apps and fintechs make progress on mobile payments and digital finance, banks will need to turn to third parties and partnerships to stay relevant, writes Paul Wilmore, chief marketing officer of Barclays U.S. consumer business.
Barclays is one of the top five cobranded card issuers in the U.S., but because the bank has no branch network it must use unconventional marketing approaches — and unique technological innovations — to win customers.
Driving an Uber car isn't like many other jobs, and drivers' payments and expenses are also very different. Much of those differences are built on Green Dot technology, and the bank is ready to see if its platform can work for more than just Uber.
A new cobranded Uber debit card from Green Dot’s GoBank unit gives drivers 3% cash back if they choose PIN entry when filling their tanks at ExxonMobil stations, affirming the persistence of PINs in an increasingly digital payments environment.
Uber Freight, the ride-hailing giant's load-sharing app for the trucking industry, is collaborating with fleet card giant Fleetcor on a payment card that offers drivers discounts for gas, engine maintenance and tires.
Uber’s announcement that it had been hacked in 2016 — resulting in the exposure of 57 million accounts — was shocking. The breach itself did not include payment information, but does that really matter from the consumer's perspective?