The main problem is that Amazon's Alexa, Apple’s Siri and Google Assistant can’t yet verify a person’s identity. But there are already workarounds for that issue — and the tech giants may solve it soon.
The P-to-P payments service promises to clear transactions in near-real time, but many consumers have complained that they have been unable access their money or even open accounts. Zelle has acknowledged the delays and says they are a result of its rigorous enrollment process.
Commercial customers, including small businesses, seem ready to pay up to shift to faster, more sophisticated electronic invoicing and payments, and enterprising banks that provide them the technology to do so could find it lucrative.
Since Zelle's earliest days as the clearXchange network, the banks behind the P-to-P platform have promised that it could have a role in the business world. U.S. Bank has begun the next chapter by offering Disbursements via Zelle.
The EMV liability shift for gas pumps was postponed to 2020 last year, but cobranded fleet cards carrying the Visa or Mastercard logos still face the same counterfeit card fraud risks as any other payment card when paying for fuel away from the pump, such as at a truck stop convenience store's cash register.
Revenue growth in its merchant payments business is expected to be tepid in the foreseeable future. The Minneapolis company says it is looking to ramp up innovation to stay competitive in a business that has been upended by fintech firms and online shopping.