The Internet of Things is making it possible for POS terminals to be connected to all sorts of applications and devices, which helps improve customer experience, but also makes these systems more vulnerable to hacking attacks.
One-time passcodes or more complex passwords are not enough, and add friction and potential frustration for the user. The solution is mobile identity authentication, writes Randy Vanderhoof, executive director of the Secure Technology Alliance.
Product searches can be confusing, which can increase card abandonment and cut into sales. Virtual assistants and other customer service improvements can solve the problem, writes Arjun Mendhi, a director at Infinite Analytics.
Director of financial vertical marketing at Entrust DatacardDataCard
Digital wallets are maturing, meaning card plays will increasingly resemble Chase Sapphire, targeting a specific higher end demographic, writes Alyssa Arredondo, director of financial vertical marketing at Entrust Datacard.