Where Blackhawk landed in 2020
Even before COVID-19, physical and digital gift cards were growing as a means of financial inclusion, budgeting, loyalty and e-commerce — going well beyond the traditional use case of a plastic version of a gift certificate. But in 2020, they also became a lifeline — a way to send something to a loved one when it's become dangerous to meet them in person.
So how many of these new habits are here to stay, and what's the opportunity for a company like Blackhawk in the year ahead?
Host: Michael Moeser, Senior Analyst, PaymentsSource
Guest: Jennifer Philo, Group Vice President of U.S. commerce, Blackhawk Network