While some aspects of the conventional wisdom regarding banks’ entering wealth management are accurate, the reality is far more nuanced. A recent survey of bank executives by American Banker and SourceMedia Research shows that wealth management is on many bank executives’ radars and that the coming years will see increased competition for customer relationships in this arena. This report assesses what exactly bankers mean when they think about “wealth management,” what areas they are targeting, and what hurdles to success they have identified as they seek to buttress their sources of noninterest income.

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