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The world of payments is changing, and a lot of that change results from the dedication of innovative retailers. Whether partnering with payment companies or going it alone, these brands are putting fresh ideas into practice.
The global fast food brand uses its reach to test different ideas in different market settings. MasterCard recently drew attention to its work with McDonald's in the Middle East and South Africa, where the chain is using the card networks' business intelligence tech to analyze the performance of new menu items.