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Google revealed a dizzying number of projects at this year's Google I/O event, and it is courting developers to turn each of them into a thriving commerce platform. Whether or not Android Pay was mentioned by name, it was an undercurrent of nearly every offering. (Pictured: Google CEO Sundar Pichai)
The biggest barrier to mobile commerce is getting the user to download an app and set up an account, particularly for brief interactions like parking payments. Google's Instant Apps project eliminates all of those steps, letting lightweight versions of apps instantly load for one-time use and tying them to Android Pay to handle payments.