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Square is under pressure to adapt to the onslaught of competition from the likes of Amazon, PayPal, Groupon and Fiserv, all of which have applied their own spin to the mobile card reader concept. Square has recently made a number of moves to improve its offerings and its image.
Square is not ready to sell its chip-and-signature card reader, or even commit to a specific date and price. But it has revealed how it will handle EMV-chip cards, assuring merchants that they will be able to remain Square customers without increasing their fraud liability when chip cards are more common.