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A year after the U.S. EMV liability shift kicked the country's migration into high gear, there are still major hurdles to widespread adoption. The shift took effect Oct. 1, 2015, placing liability on the party unable to handle EMV security, but even this incentive wasn't enough to get everyone on board at the same time.
Speed Still Lags
Following complaints from consumers and merchants, each card brand has come out with its own version of a faster EMV payment process. But a number of Independent Sales Organizations remain unclear on the details. "I would definitely say that there's a missing educational component. Both at the ISO level and at the merchant level," said Jeffrey Akeson, managing partner of Great Point Technologies LLC, an ISO in Alpharetta, Ga.